01 Case Study · Beauty & Cosmetics
From a Single Lipstick to a Scalable Growth Engine for VELORA.
How we combined AI-powered creative with a full-funnel Meta Ads strategy to turn VELORA into a high-performing beauty brand — driving more customers, higher revenue, and a stronger brand presence.
No commitment. Just real opportunities.
4.6×ROAS
+218%Purchases
+176%Revenue
More than beauty. A feeling.
VELORA · Beauty & Cosmetics
02 The Brand
Meet VELORA.
VELORA is a modern beauty brand offering high-quality, expressive cosmetics designed for confident, everyday beauty. With a focus on clean ingredients, modern aesthetics, and real results, VELORA empowers women to feel beautiful — in their own way.
IndustryBeauty & Cosmetics
ModelE-commerce
ChannelMeta Ads
MarketGlobal
ConfidenceLooks good on you.
03 The Challenge
Great products, but growth wasn't consistent.
VELORA had a strong product and loyal customers, but their Meta Ads performance was inconsistent. Creative fatigue, rising costs, and a lack of scalable structure were limiting growth. They needed a fresh, data-driven approach to acquire new customers and scale profitably.
Creative FatigueExisting ads weren't generating consistent results.
Rising CostsCustomer acquisition costs were increasing over time.
Limited ScaleCampaigns generated sales but lacked a structured system for scale.
04 The Strategy
We built a creative performance system.
We combined AI-powered creative, strategic testing, and full-funnel Meta Ads to turn one product into multiple high-performing creative angles — and then scaled what worked.
CreativeDeveloped multiple AI + human creative concepts from a single product.
Test & LearnTested different hooks, formats and audiences.
OptimizeScaled winning creatives and improved efficiency.
ScaleExpanded into new audiences and lookalikes.
05 The Creative System
One product.
Six creative worlds.
We transformed VELORA's lipstick into a rich creative ecosystem — each angle designed to connect with a different audience and emotion.
06 Campaign Execution
A structured approach to Meta Ads.
We set up a full-funnel campaign strategy with cold, warm, and retargeting audiences, continuous creative testing, and data-driven optimization.
Meta Ads Structure
ProspectingNew AudiencesAI Creative Testing
RemarketingEngaged UsersProduct Views · Add-to-Cart
RetentionPast CustomersNew Launches · Cross-Sell
Purchase
07 The Results
Real numbers. Real growth.
In just a few months, VELORA achieved significant growth across key metrics.
4.6×ROAS+118%
2,847Purchases+218%
$142KRevenue+176%
$12Cost / Purchase−40%
Revenue Growth
BeforeAfter
JanFebMarApr
08 Winning Creative
The ad that earned the right to scale.
Not the prettiest execution — the one the data kept choosing. Here's the hypothesis behind it and why it won.
HookA real moment, not a product shot. Applying lipstick in the car — the two seconds before you walk in somewhere and want to feel ready.
FormatVertical, sound-optional, native. Built to read in-feed without a caption, so it worked across placements without a re-cut.
AudienceCold prospecting. Broad targeting, letting the creative do the qualifying rather than narrowing the audience up front.
Why it workedIt sold the feeling, not the finish. Relatability beat polish — and it kept beating polish long enough to justify scaling budget behind it.
09 What Made the Difference
The 5 decisions that changed everything.
01
AI-Powered CreativeTurned one product into multiple high-performing angles.02
Stronger HooksFocused on emotions, benefits and real use cases.03
Full-Funnel StrategyAligned creative with each stage of the customer journey.04
Continuous TestingTested new creatives, audiences and offers weekly.05
Data-Driven ScalingScaled only what proved to be profitable.10 Before → After
From making ads to learning from them.
11 Client Quote
A partner, not just an agency.
"
VocalRina completely transformed the way we approach Meta Ads. Their creative ideas, strategy and attention to detail helped us scale profitably and build a stronger brand. The results speak for themselves.
Founder, VELORA
12 Key Takeaways
What beauty brands can take from VELORA.
Your product isn't your creativeThe product is the subject. The reason someone stops is something else entirely.
Creative volume needs structureMore ads only help when each one is a hypothesis you can actually read.
AI accelerates productionStrategy still decides what's worth making. Speed without a brief is just noise.
Creative and media are one jobPerformance data should feed the next brief, not just the next budget decision.
13 Let's Grow Together
Your beauty brand could be our next success story.
If you're ready to scale with creative, strategic and results-driven Meta Ads, let's talk.
No commitment. We'll show you where the biggest opportunities are.