01 AI Creative & Full-Funnel Strategy · Fragrance / Shopify Concept case study
What happens when better creative meets a better funnel? 128% more purchases.
MISTÉA had a good product, a good-looking Shopify store, and a handful of static ads that had stopped moving the needle. Here's the AI-assisted creative system and funnel rebuild we'd run to fix that.
Concept case study — a demonstration, not a completed client engagement. Figures are illustrative.
+128%Monthly Purchases
4.7×ROAS
−39%Cost / Purchase
42Creatives Tested
+123%Shopify Revenue
+75%Add-to-Cart
A scent worth stopping for.
MISTÉA · Concept Case Study
02 The Brand
Meet MISTÉA.
MISTÉA is a fragrance brand on Shopify — a distinctive blend of natural scents, a clean-looking store, and, until now, only a handful of static product shots carrying the entire ad account. This is the AI-assisted creative system and funnel rebuild we'd run to turn that one product into a full-funnel growth engine.
IndustryFragrance
ModelShopify E-commerce
ChannelMeta Ads
StatusConcept Case Study
MISTÉAA distinct blend, clearly bottled.
03 The Challenge
One good product. Not enough reasons to stop scrolling.
MISTÉA launched with a distinctive blend of natural scents and a clean Shopify store — but with only a few static product shots running as ads, engagement had flattened. Traffic wasn't the problem; the ads that were already bringing people in just weren't converting once they arrived.
Low-Variety CreativeA handful of product shots and basic copy meant nothing new to test or scale.
Weak On-Page HooksThe product page lacked clear benefits, trust signals, or a reason to buy now.
Checkout FrictionAn unnecessary multi-step form was quietly costing completed sales.
04 The Strategy
We didn't make more ads. We built a system to find out what works.
AI image and video tools meant we could generate dozens of creative concepts in the time it used to take to shoot one. Testing them head-to-head — while tightening the Shopify funnel in parallel — turned creative from a guess into a data-driven engine.
Creative IdeationGenerated dozens of concepts with AI tools and in-house design, instead of a handful of hand-shot variations.
Meta CampaignsRan parallel ad sets across cold and warm audiences to test every concept head-to-head under the same conditions.
Data-Driven OptimizationTracked CTR, add-to-cart, purchase rate and CPA in real time, shifting budget to what converted.
Funnel RefinementsFixed on-site friction — descriptions, offer placement, checkout steps — so clicks turned into sales.
05 What We Did
One system, eight moving parts.
Creative Ideation
AI Image Generation
AI Video Generation
Meta Ads Management
Conversion Tracking (Pixel & CAPI)
Shopify CRO
Checkout Optimization
Data Analysis & Reporting
06 The Creative System
Five creative concepts. One clear winner.
Each concept was paired with several headline and copy variations, so we were testing ideas — not just images.
LifestyleThe bottle in everyday moments — on a vanity, in a bag.
WinnerSensory ArtAbstract color and motion translating each scent into a feeling.
Product-FocusedClean, high-contrast shots of the bottle and ingredients.
UGC-StyleCasual, creator-style footage of someone using the mist.
Offer-DrivenBold text overlays built around a clear bundle discount.
| Concept | CTR | Add-to-Cart | Purchase Rate | Cost / Purchase |
|---|---|---|---|---|
| Lifestyle | 2.1% | 18% | 3.2% | $12.00 |
| Sensory Art | 3.4% | 26% | 5.0% | $9.00 |
| Product-Focused | 1.8% | 15% | 2.7% | $15.00 |
| UGC-Style | 2.5% | 22% | 4.0% | $11.00 |
Sensory art won on every metric — highest CTR and purchase rate, lowest cost per purchase — so budget shifted there and later creative matched its style.
07 Fixing the Funnel
Ads only work if the site converts.
✓Clearer product page copy, bullet-pointed benefits and trust signals
✓Winning bundle offer made prominent on-page and in cart
✓Removed an unnecessary checkout step, added autofill and a free-shipping threshold
✓Fixed Pixel & Conversions API setup so every sale was correctly attributed
08 The Results
The numbers, before and after.
More people found the ads relevant, added to cart, and completed checkout — all at a lower cost per sale. That's what a full-funnel, data-driven system looks like when creative, media buying and CRO work as one.
183Monthly Purchases+128%
$26,720Shopify Revenue+123%
4.7×Return on Ad Spend+124%
21%Add-to-Cart Rate+75%
10%Checkout Conversion+100%
$11Cost / Purchase−39%
Before → After
BeforeAfter
PurchasesRevenueROASCart Rate
09 The Winning Concept
9:41
1.2k
86
24
13
@mistea Some scents are more than a fragrance — they become a feeling. more
Shop NowNot the bottle. The feeling it makes.
Five concepts were tested head-to-head under the same conditions. Here's the hypothesis behind the one that won.
HookThe feeling, not the shot. A close, personal moment paired with a line that names the feeling directly, instead of another static product shot.
FormatBuilt to move. Motion-led and sensory, so it stood out from the handful of static ads already running.
AudienceCold prospecting. Tested head-to-head against four other concepts under identical targeting and budget.
Why It WorkedIt won on every metric. Highest CTR and purchase rate, lowest cost per purchase — so budget shifted there and later creative matched its style.
10 What Made the Difference
Four decisions that changed everything.
01
Test Many IdeasAI-assisted ideation surfaces angles you'd never get to by shooting manually.02
Let Data DecideOnly the highest-performing creative gets scaled, so spend follows ROI.03
Fix the FunnelGreat ads can't outrun a checkout that loses people at the last step.04
Iterate WeeklyShort test → analyze → improve sprints keep the account moving forward.11 Let's Talk
No pitch call. You get the audit first.
You'll know whether this is worth pursuing before either of us talks about money.
1
You send me the basicsOne message: what you sell, your website, and roughly what you're spending now.
2
I send back a real auditTracking setup, current creative and account structure — with the first three things I'd change.
3
We start only if it adds upIf the numbers don't support it yet, I'll say so. If they do, we scope it and go live inside a week.
Free · No Obligation
Tell me what you sell. I'll tell you what I'd fix.
You'll get an audit of your tracking, creative and account structure within 48 hours — whether or not we end up working together.
Get my free audit →Currently taking 2 new clients this month.
Rina · Meta Ads & performance marketing. MISTÉA is a concept case study built to demonstrate this system — not an existing client, and all figures are illustrative.